Over 56% of businesses report that they want to increase content creation spend, according to CMI.

As a result, organizations view their ability to measure and analyze their content’s impact as a crucial priority, and it all starts with an investment in content.

The digital landscape continues to change, so should your content strategy. Organizations that survive and thrive will be the ones that are rooted in a sound, diversified content strategy and have a firm grasp on content analytics to improve performance.

In this guide, you’ll find tips on how to:

• Build more purposeful content that connects with your business
• Implement a better content strategy fueled by the data you’re collecting
• Create content that matters to your audience