What’s the measure of success in newsrooms? In the past, page views reigned king, as digital advertising was based solely on impressions.
Quickly though, this resulted in a “click-bait” backlash among readers and journalists alike, leading digital publishers to realize that volume isn’t the only metric that matters.
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Delve into the recent introduction of Google’s AI Overviews and its implications for organic search traffic.
Generative AI comes to Google Search On May 14, 2024, Google introduced new Artificial Intelligence (AI) features into their search …
September 17: Join industry experts from The Wall Street Journal, NielsenIQ, and Parse.ly as we explore crucial trends and adaptations in SEO.
Explore what 1,500+ marketers and content creators told us: how often and how they’re using AI, and how much they’re budgeting for their AI toolkits.