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Parse.ly Product Guide: Everything You Need to Know
Parse.ly has three core products that help your business create more engaging, content-driven experiences with data. These products are: Each … Read more
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Thank you!
Thank you! Download the Metrics for Content series here. Part 1: Perform a Content Strategy Health Check Part 2: Set SMART Content Strategy Goals … Read more
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Time is Money: Why Google Analytics is Costing You
“Google Analytics is free, so we’ll keep using it and get rid of other tools.” As marketing and media teams … Read more
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Content Analytics Shouldn’t Be Scary: A Letter to Journalists
Since joining Parse.ly in 2011, I’ve heard tons of stories from journalists, audience developers, analysts, marketers, and product teams about … Read more
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Engaged Time
Engaged time refers to the total amount of time users spend actively engaged with a specific piece or pieces of content. Being “actively engaged” means a user is moving their cursor, clicking, scrolling, hovering, or playing audio or video on an active tab in their browser window. Read more
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Introducing Comparisons: Easy Context for Content, Author, and Topic Performance
We’re excited to announce comparisons—comparison mode and author/section comparisons—in the Parse.ly dashboard. These features make it easy to see the … Read more
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Parse.ly API
CONTENT API Immediately add personalized content recommendations to your website Increase the ROI of every piece of content by feeding … Read more
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Top 5 Content Marketing Trends for 2023
News headlines teem with stories of massive tech company layoffs. But while concerns about the economy and the looming recession … Read more
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How Our Marketing Team Uses Parse.ly: An Inside Look
The Parse.ly marketing team practices what we preach. Each of us uses Parse.ly every day to make data-driven decisions and … Read more
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Attribution
Attribution is the process of assigning credit for a conversion or goal to specific touchpoints in the customer journey. It … Read more