More Traffic, More Engagement, More Conversions: Grow with Parse.ly

Changes to search algorithms. The deprecation of 3rd-party cookies. AI-generated content. The channels newsrooms and marketers use to acquire traffic are constantly changing the rules. That’s why content creators need easy-to-use analytics—success requires a system that makes it simple to understand what’s happening and adjust tactics.

We’re excited to bring Google Search data to Parse.ly Analytics, the easiest way to eliminate guesswork from your content strategy. With Parse.ly you can:

Understand and grow your audience—using robust real-time analytics and our new Google Search data integration
Cut the waste from your content strategy—by making your whole team data-driven
Prove the ROI of your content—connecting your traffic to business outcomes

Get a demo of Parse.ly Analytics

Companies using Parse.ly every day

Turn random readers into loyal audiences

Become self-reliant and build direct relationships with your audience

Parse.ly is your best option for capturing unreliable referral traffic and converting it into a direct audience you own.

Leverage robust first-party analytics on all your websites and apps
Report on conversions to understand what content turns traffic into audience
Use audience segmentation to segment users and determine impact of content on different groups

Equip your team with easy tools so they can move faster and be more effective

Parse.ly is the only content analytics platform proven to help create a results-driven culture accessible to newsrooms and content marketers.

Access the insights you need in an intuitive interface with just a few clicks
Use real-time data to quickly identify trends and get alerts in response to key events
Customize your views and conversions metrics to allow your team to focus just on what matters

Parse.ly ui showing posts with additional information of page views

Remove bottlenecks by bringing search data to your journalists and marketers

With Google Search data in Parse.ly, you can align the team on squeezing the most out of Google traffic while the channel still performs.

See top keywords from search for an entire site or one specific page, understanding the search query, average position, impressions, clicks, and click-through rate
Bring these keyword insights to the familiar dashboard your team already knows how to use
Separate Google Discover traffic from search traffic, and develop strategies for both