Analytics That Matter
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Google Removes Key Features From GA4
The shift to GA4 from Universal Analytics has caused headaches for users across the web. And usage is declining. Research …
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Lifestyle Audiences Live on Facebook, Technology Readers Still Want Google Search
In 2016, on average, 40% of external referrers to the Parse.ly network of sites found the content via Facebook, 35% …
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How to Predict Viral Content: The Power of Parse.ly’s Content Analytics
In the lightning-paced world of digital media, viral content can be a game-changer. It has the potential to significantly boost …
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New Parse.ly Features: Campaigns and Goals now viewable in the Overview
Parse.ly is excited to announce an update to Overview that we think you’ll find useful: now, you can set your …
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How to Sell More Sponsored Content Using Data
An estimated $679 billion will be spent on advertising in 2023, much of it comprising native ads and sponsored content. …
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Why Backstage Relies on Parse.ly’s Change in Metadata Detection
Do you have a page on your website that you update regularly? This can cause problems when reporting on its …
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5 Steps for Measuring AI Content Performance
Artificial Intelligence (AI) is transforming the world of content creation. With more AI-assisted content generation tools dotting the martech landscape, …
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Using Real-Time Data: Why It Matters and How to Do It
Today, readers are bombarded with more content than they could consume in a lifetime. And their attention spans, along with …
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Introducing Changes to Metadata Detection
Do you ever edit your content after you’ve published it? Parse.ly has made it easy to update your analytics on …
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Catching Up With Parse.ly’s 2022 Feature Releases
From the Parse.ly Content Helper and recirculation rate to the Bottom Listings Report, Parse.ly released many exciting and helpful new …