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4 Ways to Improve Search Traffic (That Your Readers Will Love!)
As an editor or writer, you can no longer separate yourself from reader discovery. When you hit “publish,” the journey …
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Breaking All the Rules: Why Being Reader-First in Digital Publishing is a Game Changer for Editors and Reporters
For years, journalists, writers, and editors have lived by a certain set of rules. When all of their work was …
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10 ways you can use data like Mashable, Upworthy, BuzzFeed and College Humor
Everyone wants to know the secret to attracting and keeping audiences on their site. BuzzFeed, CollegeHumor, Upworthy and Mashable have …
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Speaking Different Languages: Separating Ad Measurement vs Audience Insights in the Attention Debate
This essay is a reposted response from Parse.ly’s CEO, Sachin Kamdar as part of a debate on Attention Minutes over …
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85% of the Internet has better things to worry about than LeBron James going back to Cleveland
The news broke at 12:29 p.m. Four years after LeBron James announced he was taking his talents to South Beach …