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Facebook Dominates Referral Traffic: A Coverage Overview
In July, Facebook pulled ahead of Google as the top source of referral traffic to Parse.ly’s network of nearly 400 …
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Why Editors Should Care About User Experience
So much of our time, energy, and effort goes towards getting people interested in our stories, articles and content, but …
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Dashboard Search
The Parse.ly product team is always hard at work delivering new features for our users. This blog post highlights a …
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Parse.ly Clears Its Name
Have you ever wondered how we ended up with the name “Parse.ly”? Do we really like herbs? Or puns? We’ve …
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Three Myths About Using Analytics in the Newsroom
“So exactly how hard is it to find a needle in a haystack, anyway? And can water dripping on your …
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Media Coverage for Amazon Prime Day: Worth the Hype?
Amazon Prime Day is not likely to become the biggest shopping day of the year any time soon, but Amazon’s …
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Access Parse.ly from the Segment Platform
Today, we’re excited to announce an integration with Segment. Segment is a customer data hub that makes it even easier …
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What Analytics Experts Really Think About Data in Digital Media
It has become increasingly rare to come across a journalist who doesn’t think analytics are important in the era of …
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Meet ESPN’s Benjamin Alamar
At Parse.ly, we often focus the people who are doing analytics behind the scenes — those trying to understand audiences …