Parse.ly Blog

  • Stop Talking to Yourself!

    Pop Quiz: Will a quiz perform better than a longform article  on your site? What about a video or slideshow? …

    clareondrey

  • On Autumn and Analytics

    Here’s a fun fact: No film with the word “autumn” in its title has ever won an Academy Award. The …

    parselyallie

  • QUIZ: Which Native Ad Works Best on You?

    While the rest of the industry is  going crazy over  what publishers will  do about ad blocking, the Parse.ly team …

    parselyallie

  • Delivering New Historical Analytics

    In the past few weeks, our backend engineering team has been hard at work back-populating historical data in Parse.ly’s new …

    Andrew Montalenti

  • Gear Up for #ONA15

    Next week, highly engaged digital journalists will take a keen interest in a different kind of traffic than the notorious …

    clareondrey

  • Trepidation Over Mobile Ad-Blocking

    As usual, Apple’s annual September event evoked feelings of excitement from users looking toward the future of mobile. However, this …

    parselyallie

  • Measuring the Impact of “The John Oliver Effect”

    The reason many journalists get into the business is to create an impact with their work. But what about comedians? …

    parselyallie

  • Parse.ly’s CTO on the Power of a Distributed Team

    In March, PowerToFly President Katharine Zaleski apologized to all of the mothers that she used to work with in this …

    parselyallie

  • Four Ways Media Companies Can Monetize

    The economics of digital media is a broad and sometimes intimidating subject, which is exactly why we wanted to take …

    parsely

  • Are You Making the Most of Your MetaData?

    Everyone forgets about metadata,” said John O’Donovan, chief technology officer at The Financial Times. “They think they can just make …

    clareondrey