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Creating Pipeline from Content: How to Drive Revenue With Content Analytics
“Data scientists everywhere are cheering at the self-service of Parse.ly.” —Stephanie Stahl, General Manager, Content Marketing Institute Content analytics can …
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Why Parse.ly Is a Better Choice for Media Orgs When It Comes to Content Analytics
Editorial teams at media organizations who are serious about hitting their business goals and objectives while engaging readers need proactive, …
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Showcasing the Top Content of 2022
Analytically speaking, it’s been a big and bright year for content. That’s why we’re excited to share our favorite pieces …
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Cutting Edge AI Powering Major Update to Parse.ly’s Content Recommendations API
Updated April 2023 If you’re already a customer of the API and want to get straight to implementation, read the …
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3 Analytics Reports Every Writer Should Be Using
As the person who trains Parse.ly customers, I get a lot of questions from writers and editors about reports. What …
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What Is A Content Marketer?
A content marketer plays an important role within a company’s digital marketing team. They plan, create, and share relevant and …
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Introducing Comparisons: Easy Context for Content, Author, and Topic Performance
We’re excited to announce comparisons—comparison mode and author/section comparisons—in the Parse.ly dashboard. These features make it easy to see the …
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UTM Best Practices for Content Campaigns
You have a great piece of content. It’s driving pageviews, pulling leads, checking all the boxes. There’s one problem: you …
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Content Marketing Mistakes That Haunt
Everyone makes mistakes, but none are quite as visible (and funny) as the ones made in marketing. Commiserating over our …
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Just How Easy Is It To Integrate Parse.ly with WordPress?
Every SaaS company promises a “seamless integration” or an “easy implementation.” And with the sheer volume of technology solutions on …