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Video Drives Increased Engagement for Publishers on Instagram
With more than 600 million monthly active users, Instagram has become a social behemoth on the web. However, it hasn’t …
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Media Predictions for 2017 Based on Data
This is the time of year that everyone starts making predictions. But as Nate Silver proved, we’re not actually very …
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Where Is Your Site Traffic Coming From?
As of November 2016, Google and Facebook drove around 80 percent of all identifiable external traffic to digital publishers in …
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How metadata supercharges analytics in Parse.ly
Parse.ly tracks a number of directly-measured metrics from websites, such as views, visitors, time, and shares. In addition to this, …
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Four Rules for Creating Comments Sections You Won’t Want to Avoid
Do you read the comments? If you hesitate to wade in, especially on a piece you’ve written, you’re not alone. …
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Here’s Why Creative Types Might Be Better at Data Interpretation Than Analysts
Parse.ly is headquartered in New York City, which boasts one of the most comprehensive subway systems in the world. And …
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Dig Deeper: Using Data to Ask Better Questions
“We interpret data differently based on where we stop asking questions.“ – Kelsey Arendt, customer success manager, Parse.ly We’re a …
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How to Use Audience Data to Write a Great Post
Data is a powerful way to translate your audience’s preferences into personalized and engaging stories and experiences. Analyzing audience data …
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When Google Analytics Isn’t Enough
The editors at NAPCO Media wanted to make data the foundation for their content strategy but they found it was …
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Define the Jargon: Audience Engagement
Online media has seen a rise in the title of Audience Engagement Editor. Sites want to know how long readers …