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The Metrics That Should Matter vs. the Metrics That Actually Matter to Publishers
Parse.ly recently surveyed 270 professionals at publishing sites, brands, and agencies about their use of content analytics. We’ll be highlighting …
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How Audience Analytics Informs The Drum’s Content Strategy
The Drum is a business publication that has come of age in the digital era. From its roots as a …
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Content Analytics Proficiency: Another Way Brands are Imitating Publishers
Parse.ly recently surveyed 270 professionals at publishing sites, brands, and agencies about their use of content analytics. We’ll be highlighting …
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Video Analytics in the Parse.ly dashboard
We know that any successful content strategy hinges on an ability to identify what types of content resonate best with …
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Follow the Leaders: Twitter Lists of Journalism, Media, and Data Experts
When we surveyed digital media professionals to see what they would be focusing on in 2017, we weren’t entirely surprised …
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Top Posts of 2016, winners announced
At the end of the year, we tend to look back at the work that has changed the way we …
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More Social and Referral Data Available in 2017
This post summarizes our latest software release and will be mostly interesting to current Parse.ly users. Not a Parse.ly user? …
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Checking Your Assumptions: Data Behind Post Types
Just because advertisers are eager to pay for video doesn’t mean that readers are ready to watch it; in fact, …
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“Role of Journalism” Overtakes Monetization as the Media Industry’s Priority in 2017
What will 2017 bring for journalists? As part of a recent survey of more than 100 digital media professionals, Parse.ly …
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Creating a Data-Driven Top 10 List That Impacts Content Strategy
Some of my favorite top 10 lists reflecting on the past year pull back the curtain on which metrics each …