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Get Audience Data in Front of the Right People
This post summarizes our latest software release and will be mostly interesting to current Parse.ly users. Not a Parse.ly user? …
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Five Cool Journalism Meetups in NYC
From Spanish language lessons to Corgi gatherings to Hamilton sing alongs, Meetup offers something for everyone. In addition to the …
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For SheKnows, Metrics Matter. Period.
Just because niche publishers don’t chase scale, doesn’t mean their metrics aren’t important. What can these publishers do to help …
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Eight ways Popular Science and Upworthy make the most out of social media
What can you learn from the women who manage a combined 14.5 million Facebook fans and 1.7 million Twitter followers? …
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Platforms and Publishers: Is the Glass Half Empty?
The tone of a new report released by the Tow Center for Digital Journalism, “The Platform Press: How Silicon Valley …
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“We Can Always Be Better”: From Understanding to Applying Analytics
According to recent research, 87% of publishers have personal access to data analytics for the content their organization creates, but …
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Why Publishers Need to Capitalize on Voice Computing
The following is a guest post from SpokenLayer. Humans develop language skills long before they read or write. It’s no …
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A Note from the CEO: Parse.ly’s Growth in 2016
When you run a company, it can be easy to get lost in the weeds—to only see the problems and …
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Should Publishers Be More Focused on Conversions?
Parse.ly recently surveyed 270 professionals at publishing sites, brands, and agencies about their use of content analytics. We’ll be highlighting …
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What (Our Families Think) We Do
When someone asks you what you do for a living, what do you tell them? The team at Parse.ly had …