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Direct support for organizations fighting racial injustice
The murders of Breonna Taylor, George Floyd, and Tony McDade are the newest names in a long list of Black …
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Paid, owned, and earned media: What’s the difference and how to track them?
If you want to maximize the reach of your content marketing efforts, you need to diversify those efforts to make …
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Weekly and monthly trends—a GPS for your content strategy
Balancing the importance of historical trends while remaining present for what’s happening in real-time is something every great content strategist …
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Parse.ly makes Content Conversions add-on free, helping companies monetize traffic to content
When we created Parse.ly, we made a bet on a new era of content. We believed that a great shift …
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Web Analytics Dashboards—A Primer for Content Teams
Web analytics dashboards let you analyze the behavior of visitors to your website. They show you what makes people click, …
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Beta feature: Benchmark authors, sections, and tags
“What types of content aren’t worth the effort? Should we stop doing them?” “Which author is better suited for this …
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WordPress Analytics: Integrating Your CMS & Analytics Solution – A Comprehensive Guide
WordPress is the biggest CMS on the planet. With over 24 million active websites, roughly 33.5% of all websites on …
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Parse.ly’s API now supports audience segments
Parse.ly has supported custom audience segments in the Analytics dashboard for a while now, but product teams haven’t been able …
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SameSite, Chrome 80, and Parse.ly Analytics
On February 17th, Google Chrome will release version 80, which contains changes to the handling of cookies with cross-origin requests. …