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Understanding Direct Traffic: What It Is & How to Decode It
There’s a big blind spot in the world of content analytics: direct traffic. Marketers often don’t know the source(s) of …
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What Is Bounce Rate? Why This Common Metric Doesn’t Matter & What You Should Use Instead
Just because a metric is easy to find doesn’t make it helpful or actionable for a content marketer. Bounce rate …
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Content Analytics Made Easy | Webinar Recap
We can all agree that this year has brought a TON of unforeseen challenges to the workplace, but at Parse.ly …
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The Audience Journey: Crafting Content That Drives Actionable Results | Webinar Recap
Last week Parse.ly’s CEO and Co-Founder, Sachin Kamdar, and Co-Founder and Head of Marketing at Gradient Works, Jenn Deering Davis, …
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Content Conversions in Parse.ly’s dashboard
We know that it isn’t easy to make your content successful. But we also know that when it works, …
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Shadow Traffic: Why your traffic numbers are off by 20%
Getting the complete picture of your traffic has always been challenging. Dark traffic first popped up in 2012, when it …
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What you need to know about web analytics: a guide
If your website is the heartbeat of your company’s online presence, web analytics is its trusty heart monitor. Web analytics, …