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Why Metrics Matter and Goal Setting for Sustainable Success
Focusing on the right metrics and setting smart goals can help you grow your audience, increase loyalty, and convert more … Read more
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The Most Important Metrics That Matter for Content
When you log into your analytics tool, you probably see things like exit rate percentage and traffic sources, scratch your … Read more
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Content metrics don’t need to be a pain in the analytics
Content Analytics Made easy Content metrics don’t need to be a pain in the analytics Today’s content creators need access … Read more
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5 Metrics That Add Meaning and Context to Pageviews
Pageviews are one of the oldest and most widely-accepted metrics for content. They’re a useful measurement for any content team, … Read more
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Pageviews
Pageviews are one of the oldest metrics available to content teams. It remains a useful metric in any analyst’s toolkit, though it’s subject to a lot of “noise.” Read more
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Visitor
A visitor is a single person who visits a website. This metric measures the number of people coming to your site. Read more
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The Content Marketer’s Guide to Getting a Raise
By setting OKRs and tracking the right metrics, you can prove your value with tangible results. Read more
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3 Main Problems With GA4 and How to Avoid Them
There’s a lot to unpack with the shift from Universal Analytics (UA) to Google Analytics 4 (GA4). While GA4 boasts … Read more
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5 Content Marketing Metrics That Matter in 2022
Content marketing—using blogs, video, podcasts, and other content to attract and convert an audience—has been around for ages, but people … Read more
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Engagement Rate
Engagement rate is a set of metrics that measure the interaction users have with your content. Engagement rate can help identify what is and isn’t working. Read more