“There are a lot of user-hostile ‘content’ solutions available, yet Parse.ly is one of those rare publishing products that benefits both users and publishers,” said Kevin Kearney, CEO and co-founder at Hard Candy Shell.

That’s why Hard Candy Shell is leveraging Parse.ly to power content recommendations in several of its major publisher redesigns. The digital product agency joins five other digital media agencies and analytics consultancies in taking advantage of Parse.ly’s newly launched Agency Alliance Program, which offers partners advanced training and support knowledge of the Parse.ly data and content analytics platform.

Initial launch partners include 10up, Alley Interactive, Empirical Path, Hard Candy Shell, The Splice Newsroom, and Vector Media Group.

Each of these agencies will work closely with Parse.ly to help mutual clients in the digital publishing space to understand their audience through data. In addition, Parse.ly clients working with approved Agency Alliance partners will receive benefits such as discounted rate-card pricing and early access to new features.

“Today, the best publishers are using data to help them figure out what people are doing on their site,” said Matthew Weinberg, President of Technology, Vector Media Group. “We’re big believers in that vision, and the effect it can have on monetization. Parse.ly integration can only help with this.”

Are you interested in learning more about Parse.ly’s Agency Alliance program? Visit us at https://www.parse.ly/partnerships-agencies/.