Ars Technica puts the reader experience first. This Condé Nast property uses Parse.ly data to encourage their editorial team, evaluate post types, and make a better reader experience through content recommendations.
Watch Ars Technica‘s Director of Product discuss their analytics strategy in this video, with the following results:
- Parse.ly rolled out across all Conde Nast
- Saving time by using an analytics system focused on content & editorial (as opposed to Google Analytics)