Do you ever feel like your mobile phone takes forever to load a simple news article?

You’re not alone; and digital publishers are feeling the pain, as well. Facebook Instant Articles, Snapchat Discover, and even Twitter Moments are just some of the channels that publishers are exploring to help them sidestep the challenges they face in mobile content distribution — challenges like generating ad revenue, retaining control over their content, and facilitating faster load times.

Today, Parse.ly is pleased to announce that it is one of eight launch partners, including Google, Twitter, Pinterest, WordPress.com, and LinkedIn to address the issue of slow load times and other mobile distribution concerns. The collaboration, Accelerated Mobile Pages, is an open source project supporting near-instant access to quality content while simultaneously enabling publishers to increase mobile revenues across ads and subscriptions.

According to Google, who spearheaded the project, AMP will focus on creating a simpler and faster mobile web for publishers, app developers, platforms, creators, and users.

“Today, the expectation is that content should load super fast and be easy to explore,” said David Besbris, vice president engineering, search, at Google. “The reality is that content can take several seconds to load or just never load at all because the user abandons the page. Accelerated Mobile Pages are designed to load instantaneously, and are a step towards a better mobile web for all.”

“Parse.ly works with more than  400 digital publishers across the web, all of which are laser-focused on producing great content,” said Andrew Montalenti, co-founder and CTO at Parse.ly. “Through this collaboration with the AMP project, Parse.ly customers will benefit from faster load times on mobile, yet still retain important audience analytics on what resonates with their visitors.”

Although today’s launch only comprises the initial technical specification, which will appear on GitHub, more features and functionality will be added over the coming weeks.

Share your support — or let us know if you have any questions — on Twitter @parsely!