WHY PARSE.LY
Most analytics tools give you data. Parse.ly gives you answers.
Other tools show what already happened: pageviews, sessions, and static reports. Parse.ly shows what audiences are doing right now and what to do next.
Because understanding your audience in the moment is what drives lasting growth.
Analytics Dashboard
The accessible dashboard that everyone on your team can use to understand content performance.
- Real time data
- Conversions
- Reporting
Content API
The API you plug into your sites to serve recommended content that’s personalized to your audience and objectives.
- Customizable models
- Drag & drop WordPress block
- Aggregate data export
Data Pipeline
The pipeline you use to send raw event-level data from your website and apps to your data warehouse.
- Raw, real-time data
- Clean format
- Data storage
AI Insights
Turn audience data into faster, smarter decisions.
- Instant answers in plain English
- Headline Testing while content is live
- Pattern recognition across content performance
“Parse.ly was early to the engaged time metric. Now, they’re moving fast in helping us target loyal readers and get more
Josh Awtry
into subscriptions“
VP Content Strategy, USA TODAY Co.
THE RELATIONSHIP INTELLIGENCE PLATFORM
Own your audience. Own your future.
Platforms rent you attention. Algorithms change overnight. Parse.ly helps you understand what builds loyalty, drives conversion, and turns audience insight into lasting growth
you control.
Turn attention into loyalty
Build relationships that keep your audience coming back.
Generate revenue from engagement
Connect what people read to what drives your business.
Own your growth
Stop relying on algorithms and third-party discovery. Build an audience that’s yours.
“Parse.ly allows us to get immediate feedback regarding what resonates with our audiences, and what doesn’t. This is something our editors really care about, and finally they have a way to access that information.”
Editor analytics usage grew from about 20% to over 80% after switching from
Google Analytics to Parse.ly.
David Leskusky
President, NAPCO Media
TRUSTED ACROSS INDUSTRIES
Your audience is waiting. Are you ready to own it?
Join thousands of editors and content marketers using Parse.ly to turn attention into lasting audience value.