Problem¶

Reader engagement for online content sites has dropped drastically over the past years. Users still have to wade through pages of irrelevant content to find the information that resonates with them.

Solution¶

Eric Schmidt, CEO of Google, recently said, “At its best, the online version of a newspaper should learn from the information I’m giving it to automatically send me stories and photos that will interest me.”

Parse.ly processes existing feeds and user behavior in real-time. Rather than treating every visitor like a stranger, our personalized recommendations meet Eric Schmidt’s vision of the “newspaper of the future” – except Parse.ly is available today.

Compared to competitors¶

Many publisher tools focus on increasing advertising inventory (e.g. through Daylife topic pages) or “related content” (e.g. through the Evri widget). Parse.ly offers a different value proposition altogether. Parse.ly is a user- centric – not content-centric – approach, and takes its cue from systems that work in other verticals: Pandora.com for music, Amazon.com for products, Netflix.com for movies.

Integration approach¶

The Parse.ly service can currently be integrated onto existing websites in a number of ways:

1. Since the service is in early beta, you can contact us and we will guide you through most the stages of integration and provide you with an API key.
2. We offer a whitelabel widget that can be easily embedded in blogs, digital media sites, and basically any other website.
3. We offer a full RESTful Application Programming Interface (API), with a number of language bindings (Python, JavaScript) as well as fully-documented request and response formats and examples.