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Overview¶
Parse.ly is a service and platform for personalized content recommendations. Parse.ly-enhanced sites connect users with content they’ll love through proprietary recommendation algorithms.
For Online Publishers: If you run a content site of any kind – online news site, magazine, or blog – and want to better engage your users with your content, Parse.ly can help. We parse and analyze your content using sophisticated natural language processing technology and analyze reader behavior and engagement with that content. We then build up rich snapshots of a user’s interests – which we call profiles – that can be used to power personalized, highly-targeted content recommendations. Our system caches your content and the user data, offering a fully-hosted, plug-and-play integration. Think Google Analytics meets Amazon Product recommendations, tailored to the unique needs of online publishers.
For Techies and Mashup Authors: Want to tap into Parse.ly’s powerful real-time news and blog article processing infrastructure and recommendation algorithms for your own online mashup? Have a great idea for a mobile news iPhone/Android app, or an Adobe Air desktop notification system for real-time news updates? Parse.ly’s API gives you access to the best content the web has to offer – from over 120K sources – but also allows you to personalize the results based on individual user interests.
Parse.ly Developer Manual¶
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You can read this document by navigating the contents listed below. However, if you prefer, we also have a single HTML page with the entire manual and a gorgeous, printable PDF you can use, instead.